When you need a writer that just gets it, Kristin is a go-to resource for me. She has the ability to jump in feet first into an assignment and run with it. Kristin dives into the research to get a clear understanding of the clients’ product or service background no matter how technical. Her ability to take on so many different tones to morph into a unique voice for each client and writing assignment from warm event invites to technical, deep-dive white papers, her twist of phrases or direct articulation of a point grabs the target audiences’ attention from the start. She is an integral part of my writing team and has been for going on 15 years. And, she still continues to impress our clients with each new assignment she takes on.
One of my favorite Kristin qualities is her calm, cool and collected approach, even when the deadline and client demands are maddening. I treasure her ability to sort through or find all the input to deftly give mere words true meaning. She is clever with a turn of phrase but even more importantly, she is able to turn complicated subject matter into compelling copy that drives action. Whether it’s a quippy ad or a long-form article, she is my go-to writer when I can’t do it myself! She’s someone I trust to work directly with my clients and deliver exceptional service and solutions.
When it comes to freelance writing, Kristin is a rare combination of creative energy and strategic planning. I have seen her transform mundane topics into innovative content. She has a gift for writing. She knows how to create content people really want to read and share. It has been a pleasure to work with her on various pieces and I hope to work with her on many more projects in the future.
Kristin has a way with words. She can take complex topics and rewrite them in such a way that makes sense and resonates to the target audience. A true professional.